After spending 20 years building a successful career in the fast moving consumer goods industry, having her own children led to a decision to change direction and start up her own business. The inspiration for WonderBubz came from spending lots of time, effort and money on an assortment of items and still not being able to find ‘just the right product’. In addition, having lived in Asia and travelling extensively she was also aware that there were many innovative products from across the world that were simply not available in Europe. Eily is really enjoying seeking out brilliant products, seeing how they can be part of the WonderBubz portfolio and experiencing first hand all the learning that comes from owning and running her own business. If you have seen any innovative/ game changing products recently and have failed to source them in Europe, please get in touch.
Read an interview with Eily Hsu on our blog.